According to the UNWTO "Asia and the Pacific recorded 324 million international tourist arrivals in 2017, nearly a quarter of the world’s total and 18 million more than in 2016."
Destinations across Asia Pacific are faced with a changing landscape of travel. With Governments having to manage more than just their Destination marketing but management of their destination.
2018 has been a year of change in the digital world, with a global discussion of online influence, privacy and the role of data.
With so many changes and continuing evolution of the travel space UNWTO, PATA and TripAdvisor are organizing the inaugural Asia Pacific Destination Leadership Summit.Â
Destination Leadership Summit 2018 is an invite-only event for CEO, CMO and senior-level marketers in the tourism government sector.Â
We’re filling the room with leaders from Tourism organisations and Ministries from across Asia Pacific. The objective is for leaders to discuss the challenges that they are facing and discovering solutions to these evolving issues
State of Industry 2018
The business of tourism is disrupting at a rapid pace. Traveller demand is in acceleration mode but is shifting based on the impact of demographics, technology and marketing. DMO’s must adapt to stay relevant to both their stakeholders and customers and keep a watchful eye out for opportunities and challenges on the horizon.
Join Industry Experts Damian Cook and Greg Klassen for a discussion on keeping up with disruption and where the global tourism industry has made gains, and losses in 2018.
Travel, A Growth Story - Trends, Issues, Opportunities
This presentation from industry thought leader Phocuswright takes a look at what’s driving the global travel industry, the impact now and into the future of a key consumer demographic (and it’s not Millennials), examines the rise and rise of China, reveals where the smart money is heading, exposes key online travel trends and investigates the sleeping giant of travel (tours & activities) while all the while keeping close watch on the future.
Â
Tourism Crisis Management and Recovery
In a world of political and climatic change, Destinations around the world are finding themselves becoming Crisis managers and dealing with unprecedented situations. How can Destinations be better better prepared, and even more importantly able to become resilient and manage crises on the ground and even turn recovery into a positive marketing message?
Nepal's Path to Recovery
In April 2015 Nepal faced a powerful earthquake that killed nearly 9,000 people. Tourism was heavily impacted. Centuries-old buildings were destroyed at UNESCO World Heritage Sites in the Kathmandu Valley including many key travel sites. Join CEO Deepak Joshi share how he steered Nepal’s recovery.
Social and SociabilityÂ
Social Media has evolved at rate much greater than anyone expected, and the technological evolution of platforms and content has outpaced strategical planning and left many destinations struggling to keep up. Is Social really delivering the results we want in the way we want- and how are concerns about privacy and data use starting to undermine the authenticity we are all looking for?
Target Audience Segmentation: How destinations must adapt to reach their ideal customer
With significant advances in marketing technology, destinations can target their markets with increased precision….but only if they truly understand their ideal target audience. Greg Klassen, former CEO and CMO of Destination Canada will outline a case study of Canada’s and other destination’s experience with audience segmentation and why today its more important than ever to profoundly understand your target audience.Â
 Road Less Travelled On
As over-tourism becomes a global issue, Destinations are seeking new ways to disperse visitor volumes. One of the most successful and popular means of doing this is one of the oldest: Traveling on Foot. How are hiking trails playing key role in adventure, eco and community tourism and how are they best developed and marketed?Â
 Three Capes Track
 The Three Capes Track opened in 2015 and immediately set the bench-mark for Australian bush walks. Destinations looking to develop product ideas that allow for new traveller experiences can better understand from Cathryn the complexities of creating new tourism experiences.Â
 Join us for a culinary, wine-tasting tour of the beautiful Hunter Valley.Â
We'll kick off the tour winding our way from Sydney to the luscious vineyards of the Hunter Valley
 Over the day we'll sample all that the Hunter has to offer from fabulous wines, mouth-watering food and scrumptious desserts
Â